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Privacy Policy

1. Introduction

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This Privacy Policy was written to help you better understand how we collect, use, and store your information. Since technology and privacy laws are always changing, we may occasionally update this policy.  Please review this Privacy Policy page at https://afg-outdoors.merchmake.com/privacy-policy  from time to time for updates. If you continue to use Merchmake after these changes are posted, you agree to the revised policy.

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By using the Merchmake platform or any other products or services offered by Merchmake (together, the “Services”) or dealing with a merchant using the Services, you are agreeing to the terms of this Privacy Policy and, as applicable, the This Privacy Policy is a legally binding agreement between you (and your client, employer or another entity if you are acting on their behalf) as the user of the Services (referred to in this Privacy Policy as “you” or “your”) and Merchmake and its affiliates, (referred to in this Privacy Policy as “we”, “our”, “us”, or “Merchmake”). If we add any new features or tools to our Services, they will also be subject to this policy.

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When we use the term “Personal Information” in this policy, it means any information related to an identifiable individual, but does not include the name, title, business address, or telephone number of an employee of an organization.

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We will keep your Personal Information accurate, complete and up-to-date with the information that you provide to us. If you request access to your Personal Information, we will inform you of the existence, use and disclosure of your Personal Information as allowed by law, and provide you access to that information. We will always ask for your consent before using your Personal Information for a purpose other than those described in this Privacy Policy.

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2. Information from our Clients

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Privacy matters! You agree to obtain consent from your customers for the use and access of their Personal Information by Merchmake and other third parties. In addition, if you are collecting any sensitive Personal Information from your customers (including information relating to medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or sexuality), you agree to obtain affirmative, express consent from your customers for the use and access of sensitive Personal Information by Merchmake and other third parties

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What information do we collect from our clients and why?

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  • We collect your name, company name, address, email address, phone number(s) and credit card and/or banking details.

    • We need this information to provide you with our Services; for example, to confirm your identity, contact you, invoice you and collect or deliver payments.

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  • We collect data about the Merchmake webpages that are visited. We also collect data about how and when you access your account, including information about the device and browser you use, your network connection and your IP address.

    • We need this information to give you access to and improve our Services.

 

  • We collect Personal Information about your customers that you share with us or that customers provide while shopping or during checkout.

    • We use this information to provide you with our Services and so that you can process orders and better serve your customers.

 

  • We will also use Personal Information in other cases where you have given us your express permission.

 

When do we collect this information?
 

  • We collect Personal Information when you sign up for our Services, when you access our Services or otherwise provide us with the information.

 

3.  Information from our clients’ customers

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What information do we collect and why?

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  • In some cases, we collect our clients’ customers’ name, email, shipping and billing address, payment details, company name, phone number, IP address and device data.

    • We need this information to provide merchants with some of our Services, including supporting and processing orders, authentication, and processing payments. We also use this information to improve our Services.

 

 When do we collect this information?

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  • Information is collected when a client’s customer uses or accesses our Services, such as when a customer visits a merchant’s site, places an order or signs up for an account on a merchant’s site.

 

 4. Information from Merchmake website webstore visitors and support users

 

What information do we collect and why?

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  • From Merchmake webstore visitors, we collect information about the device and browser you use, your network connection and your IP address. We also collect Personal Information submitted by you via any messaging feature available from any of our websites (“Messaging Feature”).

 

  • We may also receive Personal Information when you purchase products or make other requests to Merchmake via any of our websites.

 

  • From telephone support users, we collect your phone number and call audio.

 

  • From chat support users, we collect your name, email address, information about the device and browser you use, your network connection, your IP address and chat transcript.

 

  • From forum users, we collect your name, email address and website URL.

 

We use this information to provide and enhance our Services (including servicing your account, if applicable), and answer any questions you may have.

 

When do we collect this information?

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  • We collect this information when you visit Merchmake webstores, use Services offered on our websites or engage with us either by email, web form, instant message, phone, or post content on or through our websites (including forums, blogs and via any Messaging Feature). We also collect any additional information that you might provide to us.

 

5. Information from cookies and similar tracking technology

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What is a cookie? A cookie is a small amount of data, which may include a unique identifier. Cookies are sent to your browser from a website and stored on your device. We assign a different cookie to each device that accesses our website.

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Why does Merchmake use cookies and similar tracking technology?

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  • We use cookies to recognize your device and provide you with a personalized experience.

 

  • We also use cookies to serve customized ads from Google and other third-party vendors.

 

  • Our third-party advertisers use cookies to track your prior visits to our websites and elsewhere on the Internet in order to serve you customized ads.

 

  • Opting out: You may be able to opt out of customized ads by visiting the Google Analytics Opt-out Browser Add-on. If you use our website without opting out, this means that you understand and agree to data collection for the purpose of providing you with remarketing ads.

 

  • We may also use web beacons, tracking technology and other automated tracking methods on our websites, in communications with you, and in our products and services, to measure performance and engagement.

 

6. When and why do we share Personal Information with third parties?

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  • Merchmake works with third parties to help provide you with our Services and we may share Personal Information with them to support these efforts. In certain limited circumstances, we may also be required to share information with third parties to conform to legal requirements or to respond to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also receive Personal Information from our partners and third parties.

    • Personal Information may be shared with third parties to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.
       

    • Personal Information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our home page.
       

  • Merchmake is responsible for all onward transfers of Personal Information to third parties in accordance with the EU-U.S. Privacy Shield Principles, the U.S.-Swiss Safe Harbor Framework, and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

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  • Merchmake will always ask for your consent before sharing your Personal Information with third parties for purposes other than those described in this Section 7.

 

7. What do we do with your Personal Information when you terminate your relationship with us?

 

  • We will continue to store anonymous or anonymized information, such as website visits, without identifiers, in order to improve our Services.

 

 

8. What we don’t do with your Personal Information

  • We do not and will never share, disclose, sell, rent, or otherwise provide Personal Information to other companies for the marketing of their own products or services.

 

  • We do not use the Personal Information we collect from you or your customers to contact or market to your customers or directly compete with you. However, Merchmake may contact or market to your customers if we obtain their information from another source, such as from the customers themselves.

 

9. How do we keep your Personal Information secure?

  • We follow industry standards on information security management to safeguard sensitive information, such as financial information, intellectual property, employee details and any other Personal Information entrusted to us. Our information security systems apply to people, processes and information technology systems on a risk management basis.

 

  • We perform annual audits to ensure our handling of your credit card information aligns with industry guidelines. We use certified PCI DSS Level 1 compliant service providers, which is the highest level of compliance available in addition to industry standard http encryption software.

 

  • No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your Personal Information.

 

10. How do we protect your information across borders?

  • Merchmake may transmit Personal Information outside of your jurisdiction of residence. Merchmake remains responsible for Personal Information that is transferred to a third party abroad for processing or to support our efforts in providing our Services to you. Any Personal Information transferred to a third party for data processing is subject, by law, to a comparable level of protection as that provided by Merchmake. A “comparable level of protection” means a level of protection generally equivalent to that provided by Merchmake.

 

 11. Control and access to your Personal Information

You retain all rights to your Personal Information and can access it anytime. In addition, Merchmake takes reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information. If you would like to change your Personal Information, please contact us to make the required changes. It’s important to remember that if you delete or limit the use of your Personal Information, the Services may not function properly.

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If you have any questions about your Personal Information or this policy, please contact [email protected]